Large and colorful outdoor signs are effective marketing tools for local businesses. When placed in a high-activity area, outdoor sgnage could catch thousands of “eyes” passing through the location.
To improve the effectiveness of outdoor signs, many businesses are installing LED spotlights near the signs to make them easier to see at night or during hazy conditions. Read on to understand how LED spotlights can boost business exposure (when used with an outdoor sign) and increase the value of roadside marketing campaigns.
When paired with LED spotlights, outdoor signs receive 24/7 exposure. Even with the business closed, a well-lit sign can still serve as a landmark for people on the road. With other signs around, adding LED spotlights to your signage could help make it standout.
LEDs are reliable sources for outdoor signage lights. Designed for long periods of operation, a robust LED spotlight offers up to 50,000+ hours of operation. The luminary’s solid-state construction also increases performance during rough handling. For areas where outdoor signs are installed, this could include curious animals tampering with the light or pedestrians walking over the units (most LED spotlights are installed on the ground with the light head pointing toward the sign).
LED Spotlight Configurations
There are several ways to illuminate an outdoor signage. The most direct way is to point the LED spotlight at the sign. When using this configuration, it is important to maintain space between the sign and the luminary to prevent the creation of glare spots (usually associated with intense light beams hitting shiny surfaces). This also ensures the entire sign is lit up.
Another option includes installing lights that point straight up at the front of the sign. This configuration provides general illumination over the entire area. If the sign is very close to a walkway, this setup is not recommended, as people walking over the light could get blinded.